WHAT IS GOOGLE ADWORDS?
E-commerce platforms benefit from digital advertising’s ability to reach as many customers as possible. There are various methods to interact with potential customers and attract them to your website. Google AdWords is one strategy that can be particularly successful for e-commerce businesses.
Many companies make use of the excellent online advertising platform Google AdWords. The main advantage is that it enables smaller businesses to compete with bigger fish! However, there are many businesses out there that merely lack faith in and trust in Google AdWords.
There are numerous arguments against using the platform that we encounter frequently. What happens if I witness the competitor clicking my adwords? Can they raise my bill? is one of the most frequent questions we are asked.
CAN A COMPETITOR CHARGE ME FOR ADWORDS?
You won’t lose money as a result because Google will rapidly identify more clicks from the same source. In theory, a rival could click on a Google ad once and it probably wouldn’t be recognized as an invalid click, costing you the cost of a click.
CAN A RIVAL CONTINUE TO CLICK ON MY GOOGLE ADS?
Nothing can prevent a rival from clicking on one of your Google advertisements, but will they keep doing so? Yes, they are free to keep clicking without incurring any fees. The AdWords system is incredibly complex, and the system examines each click that is made through it. You won’t be charged because it will detect any invalid clicks and simply disregard them.
WHAT IF THEY APPROACHED IT STRATEGICALLY?
What if one of your rivals set up individuals in various cities and nations to click on your Google advertisements and those of other rivals? They might be able to achieve that, but that would be going too far. No one, I’m sure, would go to such lengths only to cost you or another rival money. If they did, it just wouldn’t be worthwhile or profitable in the slightest.
CAN I VIEW MY UNSUCCESSFUL CLICKS?
You can, indeed! You may view the evidence that Google blocks these kinds of clicks in your AdWords account. You can view how many incorrect clicks your ads have received but not information on IP addresses or who clicked the ad. To accomplish this, open AdWords and navigate to the campaign level. Click on customize columns and add “invalid clicks” as a column. It is listed in the section on performance metrics.
Customers may find what they’re looking for more quickly and specifically with the aid of Google AdWords. Consumers can learn why your company is superior to the competition by reading your ad’s unique selling proposition.
An inexpensive, simple-to-use advertising tool called AdWords can boost traffic and sales to your online store.
Do you still have questions regarding Google AdWords and how it weeds out fraudulent clicks? Do you want to begin using AdWords but feel like you need more “peace of mind” first? Call our helpful and knowledgeable team right away to have a casual conversation about Google AdWords and how it may help your company.